Wednesday, July 15, 2009

CSR

Corporate Social Responsibility programs—often mentioned as Community Development programs—can be held in ceremonial activities as well as in long term activities. Some target areas for CSR programs are education, health, and natural conservation areas.

In ceremonial activities, a company can hold green campaigns celebrating certain events like Earth Day. Acitivities like planting trees, or cleaning up a conservation area usually involve mass of people. So these activities can also be beneficial for the company’s corporate image.

In long term programs, CSR can be deployed into activities like small green business coaching and mentoring. A company can also work together with a conservation agency to finance conservation projects. Some conservation projects focus on empowering people who live around conservation areas. In these kinds of programs a company can use its corporate social responsibility unit to get involved. Wether in form of funds or in form of technical assistance, the company's contribution will be valuable.